It resonates easily with the target audience as it tells you how you can get the job (shaving) done quickly and affordably, and still look great. Shave Money.Īs a grooming products company, Dollar Shave Club has hit the nail on its head with this smart, quirky tagline. No wonder, for anyone who dreams of luxury cars and a wow lifestyle, BMW is a top-of-the-mind brand. First ideated in 1970, it cleverly captures the aspirations of those who work hard and wish to live life king-size. BMW – The Ultimate Driving MachineĪmong the taglines of famous companies, this one has a special place. Nothing should stop them from attaining their goals or overcoming obstacles. It reached out to a wider audience, beyond sports persons, telling them that if they wanted to do something, they should just do it. Nike – Just Do ItĬoined in 1988 for the first time, this tagline grabbed eyeballs because of its encouraging attitude and sass. It motivates you to not only chase your dreams, no matter how impossible they may seem, but also pushes you to break boundaries. Adidas came up with it in 1974, after being inspired by a quote from the legend Muhammad Ali. This is undoubtedly one of the best taglines of companies that sell sports gear and wear. Check out their first television commercial that showed how the conversation between a dad and son during a baseball game is “priceless”, even though it takes money to pay for a drink and a hot dog. This (not really short) priceless slogan was run in 46 languages and across 98 countries! Since 1997, this memorable tagline has been able to connect with the audience, even though it never really harps on how money is essential for buying things in life. MasterCard – There are some things money can’t buy. What makes these 40 awesome taglines truly inspirational? 1. Read on.Īlso Read: Answers to 9 Frequently Asked Questions about GMB Posts So, in this blog, we decided to take 50 powerful taglines and dissect them to find out what makes them great. Unique and different competitors – A tagline should ideally lend a brand a competitive edge and help it stand out from others. They use short, simple words to evoke positive feelings in the reader or listener and build awareness and loyalty. It will convey emotions – The top taglines establish an emotional connection with the audience and go beyond just the brand or product. It will sell the benefits, not the features – Whether a brand is selling high-end cars or deep-fried chicken, a tagline should tell the audience why they need the product or the benefits, not rant about the features! Good enough to remember – A good tagline should be simple, easy to recognize, catchy and should convey the message in a few seconds only then people will remember it. LIC – Zindagi ke saath bhi, Zindagi ke baad bhiĪ remarkable tagline should be the following: Boost – Boost is the secret of our (my) energy American Express – Don’t Live Life Without It
What makes these 40 awesome taglines truly inspirational?.A remarkable tagline should be the following:.
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