27% would engage more if the emails they receive were better personalized to their interests.See why promoting yourself less is better for your business. 37% would like marketing emails to be more informational and less promotional.Here is what the Adobe survey responders said: Listening to the people on our lists is the best place to To make our email marketing better: more information, less promotionĪs you can see, when it comes to marketing emails, there’s Related: 5 Annoying Things Email Marketers Do How Related: Are You Making These Email Mistakes? Takes said they get annoyed when emails don’t render well on their mobiles.
You a marketer? Avoid these email pet peeves, too Another email marketing pet peeve the survey revealed was that 17% of people get upset when marketers misspell their names. Otherwise, we may see much higher unsubscribe rates this year. How is that possible? We’re not going to go into that now, but one thing’s for sure: marketers will have to refine their automation techniques. In the survey said they receive offers that have already expired. Getting offers that have already expiredįact: 22% of the people that participated To avoid this no-no, check out our articles on list segmentation and people-based marketing. When it comes to email marketing, this one is at the top of the list: 33% of the Adobe survey takers say they receive offers they’re not interested in. Other than that, what are the things your subscribers dislike the most? We did the research for you, so here are the most interesting email pet peeves the Adobe Consumer Email Survey has found. For instance, the number one reason people unsubscribe from emails is that they receive too many. If you care about your email marketing, keeping an eye on stats is helpful. Other pet peeves to stay away from are “per ourĬonversation” and “please advise.” Email marketing pet “Confirming receipt/confirming that I have received this” – 16%.Below are the top 5 we should most be aware of: Some clichés that have populated our inboxes for so long that they’ve become engrained in our vocabulary, as well. “thanks in advance” or “best wishes.” “As per my last email…” Also, consider “thanks” or “thanks again,” “regards,” “Hello,” and “Dear,” although I’ve heard many people saying “dear” has becomeĪs for signing off, use “kind regards” confidently,Ħ9% of people appreciate it. Other popular greetings are “Good morning/afternoon,” “ Kind regards” is the best way to end an email – 69% vote for it.The best way to start an email is by saying “ Hi” – 49% of people say so.So, what does that leave us with? There are plenty of “ All the best” – it bothers 9% of people.“ Sincerely” – while it’s still popular, 12% are tired of it.“ Talk soon” – it seems friendly, but 14% of people find it annoying.“ Yours faithfully” – 18% would rather not see it in their work inbox.“ Cheers” – 26% feel we should get rid of it – and I agree!.“ Warmly” – 31% ranked it as irritating.“ Love” – 57% of people said it’s the worst.“ Greetings” – does anyone still say that in emails? 22% of the survey participants say they dislike it.“ Happy (insert day)! For example, “Happy Friday!” annoys 23% of people.
“ Hey” is ok if you’re emailing a friend, but in work and B2B marketing emails, it’s a no-no, 28% of people say.Easy to understand why: is there a most distant way to approach someone? “ To whom it may concern” comes second among people’s biggest email pet peeves.Not sure what greeting to use in a work email? Below you’ll find several to choose from because 53% of the people surveyed by Perkbox said emails without greetings are a turn-off.How can we make it a better place? One option would be to avoid these overusedįormulas – if they annoy us, they certainly irritate others, as well. Our inbox is where we live and breathe at work, so The average worker receives 121 emails a day and some of us spend up to five hours checking and writing emails. 1 channel we use to communicate at work, according to a Perkbox study. Email pet peeves: here are the worstĮmail is still the no. Whether in work emails or B2B sales and marketing emails, you’ve probably encountered – and even used? – these clichés at least once. That have been floating in our inboxes for years – and the alternatives that But let’s take a closer look at some of the most annoying expressions
What people’s biggest email pet peeves are.įor starters, clichés such as “just checking in” or “per
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